iTunes for PC and Mac is putting the emphasis back on being an app for music and not apps. Well, it’s also still an app for movies, TV shows, audiobooks, and podcasts. But today, Apple quietly released iTunes version 12.7 for both Windows and macOS, and the most immediate change is that it no longer contains any options for syncing apps or ringtones to your iPhone, iPad, or iPod touch. “If you previously used iTunes to sync apps or ringtones on your iOS device, use the new App Store or Sounds Settings on iOS to redownload them without your Mac,” Apple tells users in the update prompt.
Additionally, the duplicate of the iOS App Store that was previously part of iTunes has been removed completely. It’s just gone.
In recent years, Apple has constantly taken criticism over the bloated, jack-of-all-trades/master-of-none piece of software that iTunes has become. This appears to be at least one significant step in streamlining iTunes and bringing it back around to the app’s original purpose.
Apple has also simplified things elsewhere, noting that iTunes U content is now included in the Podcasts section of the app, and internet radio stations are in the music library sidebar. All of the changes are detailed on this help page.
You can update to iTunes 12.7 via the Mac App Store and through this link on Windows.